Not all ad agencies are created equal. Some are great. Others are, well, not worth your time. Some claim to do everything while others focus on a handful of services. So, what type of agency is right for you? Welcome to the Ad Agency Conundrum. Hiring the right agency can lead to growth and massive success! Hiring the wrong agency can take you down the wrong path, waste your money, cause unnecessary headaches, and ultimately cause irreparable damage to your business.
Before addressing how to select the right agency, let’s take a look at the primary types of agencies.
Full-Service Agency
The title pretty much says it all. Full-service agencies do everything when it comes to advertising & marketing. That doesn’t necessarily mean they do a great job at everything, but if you ask of it, they’ll most likely fulfill.
Niche Agency
A niche agency focuses on a handful of services and, in theory, should be really great and those services.
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